James King (Will Ferrell) is an out-of-touch one-percenter being sent to prison for fraud. So, like Rob Schneider in Big Stan he hires someone — Darnell Lewis (Kevin Hart), a small-business owner and man that’s never even had a parking ticket — to teach him how to survive on the inside. James assumes, of course, that because Darnell is black he’s been to prison.
The problem with satire is that it runs a fine line. It can be a powerful tool used to ridicule social structures (like racism and the stereotypes that are born out of it) but if it’s not directed enough, satire can simply become a recreation of the very thing that it’s trying to admonish.
This is only the first trailer for the comedy, so hopefully there’s a little more substance behind the ideas that can be seen here when the film is released on March 27, 2015.
When millionaire hedge fund manager James (Will Ferrell) is nailed for fraud and bound for a stretch in San Quentin, the judge gives him 30 days to get his affairs in order. Desperate, he turns to Darnell (Kevin Hart) to prep him for a life behind bars. But despite James’ one-percenter assumptions, Darnell is a hard-working small business owner who has never received a parking ticket, let alone been to prison. Together, the two men do whatever it takes for James to “get hard” and, in the process, discover how wrong they were about a lot of things – including each other.
Get Hard is the directing debut of writer Etan Cohen (Tropic Thunder, Men in Black 3) and also stars Allison Brie, T.I., and Edwina Findley.